The Reality of Launching a brand new Mastermind & Minimind (at the same time!)

Nov 5
What's this episode of the lionhearted ceo podcast about?

Fancy a peek behind the curtain of a £60K launch that looked slightly unhinged (!) but wasn't nearly as spontaneous as it looked? Pour yourself a cuppa, because in this episode I'm sharing the full, unfiltered story of how I launched both a mastermind AND a minimind program (yes, at the same time - my team thought I'd lost the plot!)
Here's what I'm spilling the tea on:
Why what looked like a 'quick' September launch actually started brewing back in April (and why this slow-cook approach was crucial to its success)
The mindset wobbles that nearly stopped me launching altogether (spoiler: imposter syndrome doesn't care how experienced you are!)
How I turned my 'failures' into my biggest selling points (and why my messy business journey became my secret weapon)
The exact steps I took to build the right audience BEFORE launching (no last-minute scrambling required!)
Why I made the slightly mad decision to launch two offers simultaneously (and how it actually worked out brilliantly)
Plus, I'm sharing how this launch helped me secure £15K in monthly revenue for the next six months - something that would have seemed absolutely crazy this time last year!
Ready to discover why sometimes the 'crazy' ideas are actually your best business moves? Pop the kettle on, grab your favourite biscuits, and let's dive into the truth behind launching bigger than you ever thought possible!
To find more information about the Minimind: CLICK HERE .
Hi! I’m your host Sophie Griffiths, a Meta ads expert and business growth strategist.

The LionHearted CEO podcast is designed for impatiently ambitious women who are ready to scale and often juggling motherhood alongside their thriving online businesses in coaching, course creation, or service-based business.
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Read the transcript:

NOTE: This podcast was transcribed by an AI tool. Please forgive any typos or errors.

[00:00:00] Hello and a big welcome to Lionhearted CEO, the podcast for unapologetically, impatiently ambitious women who know they want to stop being the bottleneck in their business and become the Lionhearted CEO they know they are meant to be. I'm Sophie Griffiths, a tea enthusiast, marketing and Metis ad specialist and firm believer.

The chocolate should never be kept in the fridge. Join me every Tuesday for bold, imperfect, fun approach to marketing and scaling your business without burning out every few months. We'll dive into practical strategies and have inspirational conversations that will support you to create a thriving, sustainable business that brings you joy as well as financial freedom.

Okay, let's jump in. 

Hello. And welcome to this week's episode. So today I am going to be taking you behind the scenes of my mastermind launch, which also ended up being a mini mind launch. Which wasn't quite as planned as the mastermind. [00:01:00] But over September, this year, when I launched both, I generated 60,000 pounds in revenue. And it has meant alongside my other recurring revenue. I now have 15,000 pounds of revenue guaranteed for the next six months. Now. To be honest this time last year, I could not ever have imagined saying that to you. 

I had two one-to-one offers. I kind of knew my revenue for the next three months, but I was endlessly trying to bring new clients in and it always felt like I was sort of running to keep up with myself. So I made some huge shifts at the end of last year and the beginning of this year. That have allowed me to get to this point where I'm really focused on looking in this future revenue. 

I want to talk you through exactly what I did to be able to launch, not just a mastermind. But also in many mind, At the same time. And I want to give you a little bit of a behind the scenes of how long this has been sort of in progress. A lovely client did comment that watching me run my business feels like it gives her a whiplash. Because it feels [00:02:00] like everything moves at like a record pace and there's just so much going on and don't get me wrong. 

Launching a mastermind and a mini mind at the same time. It probably isn't. The business advice that I would be giving people, however I have learned to really trust my gut and my intuition. I'm going to talk you through what the original plan was. And then how I ended up making the decision to add the mini mind in as well. I'm also going to talk you through the kind of prep that I did going into that kind of launch. When I started thinking about it how I develop the offer. How I sold the office and the kind of messaging I use that seem to really resonate with people and bought some incredible clients into my world.

So, where should we start? Let's start with April last year. I was having actually a final session with a coach I'd worked with for six months. She took me through quite a challenging six months in my business where I dial down my one-to-one clients. Created the audience builder calls launched it and started to sell it. As I was finishing with her, I was at that point where I finally felt [00:03:00] like I was able, now that I have this kind of other scalable offer in the audience, but of course, starting to look at, what does my high ticket offers look like? Because I felt like I had a massive gap between the audience builder calls, which is for people like just starting with ads, wanting to use ads to grow your audience. And it's like 1 97. 

So it's that level of offer? The next level up was ROAR which is my eight week offer. And that was like 3000 pounds. And then I had ongoing ads management, which starts at like 1500 pounds a month. So you can see this like a huge gap between the 1 9, 7, and then like the three grand. 

And why I really felt was although I really loved the offer roar and it has incredible results. What I found quite challenging often is that if the clients came to me and the rest of that business, wasn't in a place to support ads. I found that really, really challenging to be able to get the ads working in the way they wanted. Without me sort of coming in and looking at the entire business and changing offers and lead magnets and [00:04:00] welcome sequences and sales pages and messaging, and their Instagram, there's just so much you can do to support the effectiveness of the ads. At eight weeks, it's very, very hard to do that. 

We actually have to really just focus on the ads funnel. So I was starting to look at right. How. Do I. Create an offer that is in the middle. So it has like something that's maybe before the RA. But also, how do I work with clients in a wider way? Like I have a huge amount of marketing strategy experience, business growth experience. 

I was trying to work out how I did this. But obviously knowing me, I wanted to do everything, everything all at once. But I decided to actually, the first thing I was going to focus on was a mastermind. And it was a mastermind that then would allow me to similar kind of client to RA. They wanted to use ads to grow their business. 

They already had an offer that's been proven and really it was about how can they scale using ads, but looking at their entire business rather than just to add. So at this point I thought, right. I think that's the [00:05:00] mastermind. And then I decided to put that like middle offer, like, what is it? That's between the audience builder course and like raw in the mastermind. I decided to put that on hold for now. 

I'm focused on my management clients. You're getting sales in the audience builder course, working with my RA clients. And then the goal underneath was to start to build towards launching this mastermind. Now, initially I was going to launch the mastermind in like June, July. I was like, right. The first thing I need to do very quickly is get some audience building going. 

So the first thing I did was I. Looked at my ads. I realized I needed to change my lead magnet. I'm not just the lead Mike that, but also the ad copy. So I went from ad copy. That was more directed at people who were interested in the audience builder course. 

So more people who'd never tried ads before were maybe nervous about trying ads that were worried about trying ads. To people who had had success and that we're now struggling a little bit. So one of my ad copies that really seem to resonate with people was we've had big success [00:06:00] in, in 20 20, 20, 21. 

And now you're launching in the same way you're using the same ads. You've got the same offer the sales page, you're growing your audience. And yet you're just not getting the same sales. I realized that there were a group of people out there who've had really, really successful businesses and they absolutely have the knowledge and experience to be able to have successful businesses again. 

But they are finding that the way they got to that original successful business. Isn't now the way they're going to grow it in 2024. And it's that kind of adjustment and we direction and working out what is going to work for them. So I started using ad copy like that. I also talked to people who were like ready to scale, but are finding it really hard to sell more of a passive offer. 

So they've got their one-to-one they're fully booked one-to-one maybe they've even got a group course, but they're finding it really hard to fill it month in, month out. So I changed my lead magnet. I changed my ad copy and I just had that running in the background. The next thing I started doing was really focusing my social media just to say, this was in like may, June time. 

So this was way, way back [00:07:00] before I actually launched the mastermind. But in Manju, I'm really focused on talking to the people that were further on in their business and started talking about things beyond just ads. So started to talk about more about the superfan system, about offer development about the way that I was growing my business. 

I definitely leaned in more to behind the scenes and things like me getting. Nominated and winning awards and building out what actually does a business in 2024 that is getting sales. It looked like behind the scenes. So I started talking about more of that sort of thing, and that was really, really intentional. 

And I had quite a lot of comments from people about. Oh, my God. Like your Instagram is, is amazing. It's so different and I can really see you're in momentum and like your content is really like resonating. So it really felt great to kind of get that feedback. But it was quite challenging at the time, if, especially for someone who likes to just get on and sell things and just, Do it. And as it got to probably towards . Early June. 

I realized that actually. I don't [00:08:00] think I do want to launch this mastermind fully, before the summer holidays, I am actually going to launch it in September. That gives me more time to grow my audience. With the right people, it gives me more time to kind of build out the offer, build on my messaging. 

I just felt like I needed that space and time to allow me to do that. And I guess to kind of. Build that foundation of my own business. Like at this point I was moving towards more consistent revenue months, but I definitely wasn't fully there. I didn't feel like I had. All of my offers absolutely nailed. 

It felt like I still wasn't quite where I wanted to be. And I was really, really busy, like June and July were incredibly busy months working with clients. I take on a lot of clients at the same time, which in hindsight was probably not a great idea. But it meant I was just so busy with client work. 

I didn't feel like I had the bandwidth and the capacity to launch this mastermind. So, I guess what I'm saying is this mastermind has been kind of a underlying, like drip, drip, drip focus since April. I have been nudging [00:09:00] away at it, changing lead magnets, looking at ad copy, looking at my Instagram focus. 

I also did an impasse then mastermind day in September, which I sold a lot in. May June and July. So I did a lot of messaging around that. It's been a real like direction chef. And sometimes as much as I like to think of myself as like a really fast agile speed by, there are some things like underlying things that really are a bit more Titanic. And it's a little bit about like slow movement in the right direction. Rather than trying to like force a big shift. And I think to be honest, time and time again, I have seen that shifting your audience is probably one of the most challenging. Things, it takes so much longer than you think it's going to take. 

For me, it was like really moving towards clients that were really looking to scale that were ambitious. That we're impatient like me. I'm really building enough of them in my audience to feel confident to launch. [00:10:00] So it got to the summer holidays. And I decided to do a little bit of a test and launched the mastermind on a presale basis. 

I opened the sales for 10 days. I did a quick Google doc of like where I was at with how the mastermind was going to run. I still didn't feel like 100% Claire. On. If I'm really honest, like, why me? Like, why would you join my mastermind over another business coaches? I had a little bit of a. Crisis of confidence around like, I'm not a business coach. 

If they just joined, am I just going to end up teaching them ads? Better than we feel like a mastermind? Yeah. Why me? Why would people pick me like genuinely like that real imposter of like, I don't know if I'm experienced enough. I don't know if I'm good enough to run a mastermind. 

it was a real mindset challenge. I ended up working with my. Amazing mindset cage back. For three months during that period, from may, June and July to help me work through those real challenges they [00:11:00] have around stepping up to that next level. It felt like I was going from. That training mentality Into much more of a leadership coaching, mentoring space. 

And that actually was a real challenge for me. It was something I had to invest in support on and really consciously work on. So again, it was something that was happening in the background. For quite a long time before I actually started to talk about the mastermind. Then in July, like I said, I did the 10 day presale launch. 

So literally opened it for 10 days and I added some incentives to sign up early. So it was things like extended payment plan. Paying over eight months, instead of six months, there was additional group coaching calls. There's an additional one-to-one that there was a free space at my mastermind in person day in September so we're like incentivize people joining me so that I could support them in the two months then said through August and September before the mastermind started in October. So I sold three on the presale, which was amazing. 

I didn't really want cell team anymore. At the presale because obviously I wanted to actually be able to [00:12:00] sell it full price. And it didn't have huge capacity to do a lots of one-to-one and that sort of thing. So three was perfect everyone who I'd worked with before. 

So three previous clients. Jumped into that offer. It was really, really exciting to know that I have three people signed up and it gave me a real boost to my confidence. 

So that works really, really well. Then in August, I set myself a challenge for the school holidays to make 42 sales in 42 days. Now, partly that was because I wanted to keep momentum in the business going into September. So I wanted to make sure I was still nudging myself to sell nudging myself, to be visible that people were still buying things from me. 

And. Also, I think as well, it was a really great challenge for me to be able to demonstrate the methods that I use to generate revenue, even when I'm like off for the kids and I'm not working. As much as they normally do. I really wanted to have a record of that document. Like this is explicitly how I do it, and these are the results I got. Knowing that going to September, when I'd be talking more about the mastermind. It's the kind of thing [00:13:00] that people that were going to be joining the mastermind would probably want to do as well. 

Like daily sales is absolutely something. The clients talk to me about. To build a momentum to build the revenue, to offset the ad cost just to bring more paying clients into their world. So I wanted to be able to demonstrate that I could do that as well. Like really, really intentionally. 

Like I might do it quite a lot anyway. But it was at like very specific challenge. That allowed me to then talk about it. Talk about the challenge, talk about how it's getting on, talk about the results. So I made it clear exactly how I did that. And that really talked through like my method as well.

So the next contrary that I had in all honesty. Is how am I going to launch the mastermind? Now I was actually really clear that I wasn't going to run ads and do like a huge. Masterclass with like 600 people on it and sell to cold people. I really strongly felt like I'd done a huge amount of ground works. 

I'd done like a good four months of building my audience. Getting people in, doing my Instagram, running my ads, [00:14:00] doing my podcast. I've been really, really intentional about growing my audience in the period up to September. I really felt that the mastermind launch was going to be a success. Because I could activate the people already in my world. Not because I was going to bring a load of people in and try and get them to buy from me really quickly. So the decision I had to make was, do I run a one-off masterclass? Do I do a, a three or four day event. Do I do nothing. And do I just do Instagram and emails and a prerecorded master class, or even a private podcast. Honestly I could not decide what I was doing. Four weeks. 

It drove me absolutely mad. My won't go into all of the pros and cons of each one. But essentially I think the challenge I was having was one masterclass felt if I'm really honest, like a huge amount of pressure. Like everyone on trying to convey some value and then sell. And then that's like air to be on that just isn't really my [00:15:00] energy. 

I find that really stressful on my nervous system. It just doesn't really excite me. Private podcast was really, really tempting, but the thing I felt would miss that is that the energy of everybody listening to something together, and then coming together in a community I'm not saying they don't work, but I do feel like when you just give people the opportunity to listen in their own time without having to attend something or there being like a time and a date, I think that's a little bit challenging and then not knowing who's actually listened and who's signed up, I just feel like there needs to be some. Some kind of community element. So it kind of, by default, as I went through September. And almost decided to do nothing and just activate my current audience with email and podcast and social media. And then I got them to the middle of September. You're not doing an event out of fear. 

That's really the only reason you're not doing an event. You're worried. That if you do it, no one turns up when it went by is, it's a huge amount of energy. I had such a busy September anyway. Being in and out the business. I had a lot of in-person events to go [00:16:00] to. So I spoke to my coach and I realized actually, I just needed to lean into this and just do something that felt really exciting for me, really expensive for me and something that just felt

really fun. So I decided to do a four day event. I'm not sure why I thought that would be fun, but I did. And I decided to do. Three 30 minute master classes, because I was really, really conscious that my audience and B. Then have a huge amount of time. Like the idea of doing three hour-long master classes over three days just seems insane to get that amount of time and people's diaries, especially at quite last minute at this point. So I decided to do three 30 minutes and then I did an hours Q and a on the Friday which I knew people would, attend if they wanted to. 

So I called it inevitable because at the time I was , really kind of focusing on this messaging around. If you get these foundations of your business set up. Your business growth and scaling becomes inevitable because everything is just pointing you towards that direction. So I ran it. In September, I had 60 people signed up, which [00:17:00] considering I only did it organically. 

I only did it to my audience and I did it 10 days out. And September is notoriously competitive. Cause everybody's running events. I was really thrilled with how many people signed up. I was really excited to run the event, the feedback I got on the three master classes, the people that attended the Q and a. The impact that it seemed to have was just incredible. 

And it was the first time I've run a multi-day event free event. And yeah, I really, really loved it. I definitely do another one. I mean, not any time soon, it was a lot of energy. But yeah, I really, really loved it. What I realized first of all, it gave me an incredible opportunity for me to articulate the three pillars that I have used to grow my business. What it did just selling organically, through, my Instagram and my podcast or my emails. Was it allowed me. To really have to articulate in depth, 30 minutes a day on these one master class on each of the different pillars. I really had to make me think about, well, how do I [00:18:00] structure this? 

How do I explain this in a way that's really clear? What is it that I've done to create consistent revenue? How is the superfan system something that everybody can apply? How have I done to change the way I lead my business? I had to get really, really clear on that so that I could articulate it clearly to everybody else. 

And that has had a huge impact actually on my imposter syndrome. That was probably the single biggest thing I did that made me realize, oh my God, I can do this. I do have incredible knowledge and experience to share and the breakthroughs and the kind of light bulb moments and the impact that, that free event had. 

We really allowed me to lean into this idea that actually I was really good at this. I can actually do this. This is okay. But what it did really highlight teaming. Is that a lot of the people. Who attended inevitable? Actually weren't quite ready for the mastermind. And I finished inevitable. 

So the free event on the Friday, and I really remember voice dating my cage and saying. I I've loved it. It's been incredible. I've got this incredible [00:19:00] feedback. Like everything's going really well. I know there's a few people that would be perfect for the mastermind. I also feel like there's a chunk of people that. I would love to work with , I would love to help them with their business, but they're just not in the same place as where I've kind of pitched the mastermind and where the three people who are already in the mastermind. They just weren't there yet. They were just earlier on in their business journey. And so I remember voice nursing home being like. I being absolutely insane to create a second offer. So to have the mastermind and continue to sell the mastermind, but to also create a mini mind. 

So it's still the same message. For six months, but I'm calling it a mini mind because it's just at that slightly earlier stage of business. And really sort of circling back to that April conversation that I had with the same coach, actually, I'm working with her again. Rachel Pearson Actually this gap between starting to run your own ads versus investing. In an eight week set your [00:20:00] ads up. That gap between the audience builder course. 

And then, the mastermind or RA or adds consultancy actually, is a step in between that. Cause I've wanted to do that. And I just haven't found the offer. I haven't been in the place where it's been. Right. Is this app. Or am I being absolutely ridiculous. Does this come from fear? 

Am I just creating this mini mined out fear? Because I don't think people are going to buy the mastermind. And I think that's something I don't see it talked about that much. Is this. I like second guessing yourself, I'm so self-aware I'm so like, is this a mindset blog or is this actually a strategy issue or , is this me just being scared or actually, is this a really great idea or is it utterly ridiculous to try and sell two offers to the same group of people at the same time? 

is that really confusing? How stressful is that going to be to then be able to articulate the two different offers and who fits in which offer. And I'm going to have to create everything. Like I had no sales page. I hadn't mapped out what the offer looks like. But I had [00:21:00] done a huge amount of work on the mastermind and actually. A lot of it came from that. 

So anyway, Sent my poor cage, this like brain dump of a voice note. She just came up with this brilliant response that essentially reminded me that I have been looking for this offer for months. Isn't actually just out of nowhere. I've been looking for this offer for a really long time. 

I've wanted it for a really long time. I have an audience now. They have the potential to go into this offer. And she just said, I think that, the key thing really is can you make it blindingly obvious whether someone is ready for the mini mind or the mastermind? It has to be super, super clear, which one is right for them. 

Otherwise it will get confusing. So that's what I did. I took a step back and I was like, right. I'm going to launch both. I'm going to launch a mastermind and a mini mind. And I spent that weekend mapping out the mini mind, working out the logistics of it. What was it going to include? When it was going to stop and also how it wasn't going to work alongside the mastermind, because ultimately the goal is really, if you go [00:22:00] through the mini mind and you get to a point where you are. Further along and you grow really quickly then absolutely. 

Come into the mastermind. There needs to be that like Ascension for me as well, like to go through the offers one to the next, not everybody will do that, and that opportunity that I say, having that distinction between the two to say, when you were at this place, you are in the mini mind. 

And when you're at this place, you're in the mastermind. And the mini mind. A lot of the time, it was people who are they working? One-to-one they maybe have a group offer and they're ready to have more impact they're ready to scale, but they haven't really. Gone too far into that yet, or they have, and it hasn't worked out how they wanted to. 

So they've kind of moved back in. And they're at a point where they're feeling like if I go back out again, is it going to work again? Am I going to burn out again? Is it going to be huge amount of time and energy only to not generate any sales? There on that tipping point between going from feeling fully booked and just kind of having great clients to scaling. That's what I did. 

So I launched it. I started talking about it now, the way that I [00:23:00] sold it, after I'd done this free event was Instagram. My podcast emails. I also did some, reaching out to people who had come into inevitable. Who'd come to my mastermind day in person. I had a really clear idea of who I wanted in each of the offers. 

And I think something that's come up for me since the launch as well is how well email worked for me. Now generally email does work for me, but I get a lot of my clients through Instagram. And there's normally, always a combination of the Vincent to my podcast. They've read my emails, but they genuinely get in contact with me through Instagram. And this time I found loads of people weren't getting in contact with me through my emails. And I think what I did differently was I really lent into my story. And I'm going to say failings, I think for a long time, I'd felt like they were failings. 

I'd felt like the fact I've had gone through almost every single different business model. Before I found one that worked for me. The fact that I had kept trying to scale and then hitting a point of burning out and [00:24:00] having to reduce back down again before that trying again. You know, last year I had to reduce down my one-to-one. To be able to then create a scalable offer, but I had to take a real hit on my revenue for a few months to do that. It felt like there were lots of things. I think in my mind, I'd contexted as failures or, meat not being good enough. And actually what I was able to see for this launch was. That it's those experiences and it's those things that I've been through . But actually make me a really good mentor. Coach trainer, whatever you want to call it. 

I don't really resonate with like business coach. I do feel like I'm more of like a business growth strategist and honestly, I'm not really a coach, because I do just like to tell people what to do, obviously within a wider conversation, but I'm getting in that I'm getting my hands dirty, 

and like one-to-one calls, we're mapping out your offer. I'm saying, I think this will work. I think we should do this. This has worked really well for a client. I've done this. Like I'm in there. I'm not asking reflective questions. Often. I do ask some reflective questions, [00:25:00] but that's not really my. Go to. 

I think the reason why it resonated so much is because I'm not selling a plug and play method. Like, yes, I have my superfan system and yes, I have like the way that I stack my revenue, and I have my light-hearted leadership, like the way that I run my business. But they are principles. 

They are not a plug and play system. I'm not going to say,, you have to have this offer at this price. You have to have these emails. You have to have this tech, this is your funnel off you go and build it. The fact that I have experienced and run and set up. And know the advantages and the pitfalls of so many different types of business model. Whether that's low cost offers, group programs, one to ones. Memberships directories. 

I mean, honestly, I felt like I've done it all. It's actually a huge benefit because I know how to apply the principles. I worked too on almost any business. You don't have to change your business model to work with me. You don't have to have a certain type of business model to work with me. 

You just have to want to work in the kind of way that I work. So [00:26:00] my whole system is built on. Building a community, being grounded in connection with your audience wanting to scale in a way that isn't going to burn you out. That's really what I'm interested in. So if that's what you want, that's why I can do. But you know, the actual business model you have really isn't relevant for me. 

Like I can work with whatever you've got. 

So I think that really resonated. 

So after all of that, I didn't actually sell any mastermind spaces in September itself. Which was quite challenging. So I'd already sold three in the pre-launch. And then in September for the mastermind. I didn't sell any more and that really was nerve-wracking. It really made me think. Was it the right thing to launch the mini mind? 

Have I diluted it now? Have I confused people? Am I actually gonna get anyone signed in like having three in a mastermind? Certainly isn't awful. And I absolutely would have been thrilled to run it with the three that had signed up. But for me, the part of the mastermind element is like having this dynamic with other incredible women as well. 

It's [00:27:00] not just me teaching and them doing. It's like they all kind of learn from each other as well. So I just really felt my goal. Goal was six. I was like, five would be great. Six was my goal. I didn't want to take any more than six my first group, because I wasn't sure, like it's a really high touch. 

I'm like super involved in their businesses. One of the bonuses I ran was to run the ads for them. For the first three months, they all get monthly one-to-one calls. Like it's very high touch. So I was like, let's cap it at six to start with. And then actually in the first week of October, I so three more spaces and sold out the mastermind. 

So there's something definitely about holding on and keeping going right until. You have to stop, you have close the car if you like. Because yeah, at one point I was like, am I actually going to sell any more here? So sold out the mastermind. So all six spaces have been felt. And then the mini mind started off in quite flurry. 

I'd like the three people sign up within the first three or four days, I thought, oh my God, this is so [00:28:00] exciting. Then again, it's sort of dipped again. And I had to really hold my nerve. Like at one point I was like, oh, am I going to have three people in the mastermind and three people in a mini mind? 

Like, that's not ideal. It's quite a lot to set up two offers to run them parallel for, less people than you'd like. So in the mini mind, I decided I wanted 10 people because it's less high touch. So I felt like I could hold more people. And again, I wanted that group. 

I wanted that dynamic them, supporting each other. I ended up with eight in the end. Ate incredible women. I did have nine. But one has in the end, decided it wasn't right for them, which is absolutely fine. I thought I was going to sell it out at one point. But I didn't quite, and that's fine. 

And to be honest, in terms of my workload over the last few weeks, it's probably a good thing. I didn't have the 10 people. Because again, like the mini mind, they all get a initial strategy. One-to-one they also have to further one to ones over the six month. And there's a really, really active slack group before the mini mind and the mastermind. 

So, it is a lot in terms of my time at the moment, which [00:29:00] I'm loving, but again, in terms of numbers probably is for the best. However, I am going to be opening up those two spaces to start in January. So, if it is something that you think you might be interested in, I will Put a link to the in FAPE, the sales in Fe, which is in a Google doc for the mini mind in the show notes. 

If you want to have a look at that. I do have two spaces that I am going to open up to join us in January, which will be perfect timing because in the first. School week of January. So I think it's week commencing the sixth. We have an impasse than many mine day where everyone's going to get to me in person and we going to have a whole day together. It's going to be incredible. 

I'm super, super excited. They happen quarterly, but we're not doing one in December. Cause that's insane. So, if you do join to Stein January, you will get a bonus in-person day as well, because you'll also have another one. In March as well. So yeah, so that is how I launched mastermind and a mini mind and where I kind of got to, and the fact that actually it did start in April. I did [00:30:00] a lot of foundational work, I guess, under the radar. 

So yes, when I started to launch the mastermind and when I seemed to pluck this mini mind out of the yeah. It must have looked utterly insane to most people. But I think probably the biggest Testament to the superfan system that I use for myself. They use with clients I've been using for the last year or so. Is that I have the audience there, 

like I grew my audience for four months other than the audience builder course, without any real intention or goal in terms of sales. I literally just bought them in and nurtured them and connected with them and provided value. Knowing that the longer term goal is to have a community. And an audience that of people who buy into my approach, buy into me, buy into, I do. And can see themselves working with me at some point. And then to be able to launch offers like a mastermind and a mini mind at the same time. It can only work because I have that audience there. 

Because I have people there who are waiting to see what I'm [00:31:00] it's going to do next. I mean, my team also are really interested in what I'm going to do next. I am getting much better at planning and telling them, that's the behind the scenes of how I'd had this 60 K launch and have secured 15. A thousand pounds a month in revenue for the next six months, which feels utterly insane to say, as I've said earlier. 

But it feels incredible. So I hope that gives you a little bit of an insight and maybe has sparked some thoughts in terms of the kind of prep you might want to do over the next few months. Ready for a January launch or, Q1 launch. Growing the audience, getting the right people in. Is to so unbelievably key to allow you to then lean into your intuition and launch things that come to you and you feel excited about, and you just want to go with. Really, there's a huge amount of work that's done underneath that to allow you to do that. So I hope that has been really helpful as always. 

I'd love to hear your thoughts on it. So come over to Instagram, let me know you've listened. And if you've got any questions or you've got any thoughts, just let me know. And I will see you next [00:32:00] week.

Thank you so much for listening today. Before you go, if this episode struck record with you, I'd be over the moon. If you could take a moment to rate, subscribe, and leave a review, your words not only brighten up my day, but they are also the magic that helps others discover this lion hearted community.

Again, thank you so much and I will see you next week.